ASO & Mobile Marketing
Establish systematic in-app sales through expert management of organic promotion channels
In Mobile Marketing ASO 2025
« by Runet Rating »
№1
Installation Growth
We conduct a deep analysis of organic traffic for any geography and systematically attract new users from Google Play, the App Store, RuStore, and other mobile app stores
Sales Growth
We improve business performance through product analytics and by working with the app’s internal conversions
Rating 4,8—4,9
We have expertise in improving app ratings through ratings and reviews
Mobile App Promotion by IT-Agency
Our Clients
Trusted by federal-scale brands and international startups: from strategies to results.
01
Analysis & Discovery
Comprehensive audit of your app, niche, and competitors → Identifying growth opportunities → Forming data-driven hypotheses
02
Building the System
Plan approval → Conversion-focused tests → Regular metadata updates to maximize organic installs
03
Maintaining Peak Performance
Sustaining achieved levels of install growth, app visibility, and ratings
04
Tracking Product Metrics & Optimization
Setting up in-app analytics → Generating hypotheses to improve and optimize user conversion flows
How We Work
Ready to take your APP to the next level? Let's build your personalized strategy
We are committed to sharing our expertise with other ASO teams and the broader mobile marketing industry
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Why is ASO— A Must-Have for Your App?
We answer the most frequently asked questions about ASO and app promotions.
Home Appliances Market Overview: February 2025
Sanctions and Competitions: How has the home appliance market changed over the past year? For example, we analyze the trends using major players like DNS: DNS, «Тechnopark» and « Holodilnik.ru»
Pharma and ASO—Key Takeaways from a Market Segment Review
We conducted a deep dive into seven apps from the "pharmacy" segment of the App Store. Here's a recap of our findings and the key conclusions for this market
News Roundup: January 2025
What significant shifts occurred in mobile marketing in the first month of 2025? We break down the most important January events and summarize the key takeaways from 2024.
The Weird Games We Play
Pregnancy stimulators, bacon toasting, and online cleaning: three bizarre apps that are being installed by thousands of store users.
Case study «Vkusvill Vacancies »: How to Promote a Job-Finding App from Scratch?
When a recruitment app is limited to a single employer and offline job formats, its promotion becomes a major challenge for ASO specialists. We reveal the tools and gamification strategies that helped us succeed.
Learn More
Articles & Guides
Insights &
Resources
Do you need a mobile app for your business?
Why is the app not profitable?
How to incentivize clients?
How to choose a promotion strategy?
Need a strategy to make your app grow? We've got you covered
Alla Raud
Head of ASO
IT-Agency
Head of ASO
IT-Agency
Webinars & Events
Alla Raud
Head of Department
16 years in marketing; will assist with strategy development and comprehensive mobile marketing.
Polina Avkhutskaya
Leading ASO Specialist
Polina's team specializes in complex projects, both for international and domestic startups.
Elena Zakharova
Leading ASO Specialist
Elena's team is renowned for its systematic approach to major projects
Katerina Shvetsova
ASO Assistant
Katya ensures all the paperwork is in order, tasks are accepted, and projects are launched on time.
Maria Erilina
Account Director
Maria excels at deeply understanding client needs and has a knack for magically solving business challenges.
Sergey Astapov
ASO-specialist
Will identify both the most obvious and the most non-obvious growth points for your application
Our Team
With 16 specialists in our team, we combine expert based on their unique talents and your app's business goals
What is ASO
FAQ
ASO (App Store Optimization) is the comprehensive optimization of a mobile application for app stores (App Store, Google Play, and others). It involves working with textual metadata, graphics, ratings, and reviews. Without ASO, your app risks getting lost in the stores, even if it's high-quality.
Optimization helps:
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Increase the visibility in search for key queries.
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Increase the conversion rate to installs.
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protect the brand from competitors.
Example:Thanks to ASO optimization by IT-Agency, the "VkusVill Vacancies" app saw installs grow from 0 to 8,500 on Google Play and 9,000 on the App Store per month.
How do I know if my business needs an app?
Check:
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Do your competitors have apps with active reviews?
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How many users visit your website from mobile devices? (If it's over 50%, you definitely need an app).
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Are there repeat purchases? (Apps boost loyalty).
How is ASO different from SEO?
SEO promotes websites in search engines (Google, Yandex), while ASO promotes apps in app stores.
The difference in queries:
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In SEO, people search for answers to questions ("how to choose sneakers")
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In ASO, they search for brands or thematic keywords ("Zara", "food delivery")
Simply copying an SEO strategy to ASO won't get your app into the top charts. Individual optimization tailored to store algorithms is required.
How long does it take for ASO to show results?
Minimum period: 1 month (for hypothesis testing). Optimal period: 3-6 months to solidify your positions. However, ASO requires continuous work: trends change, competitors update their metadata, and stores alter their algorithms.
What factors affect ranking in the App Store and Google Play?
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Textual metadata: title, description, keywords (especially important for iOS).
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Graphics: icon, screenshots, video (impact conversion rates).
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Ratings and reviews: apps with a 4.5+ rating rank higher more often.
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Updates: regular updates signal that the app is "alive" and maintained.
How much does ASO promotion cost?
The cost varies
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The level of competition in your niche (e.g., ASO for food delivery is more expensive than for niche B2B services).
—
The scope of work (audit, copywriting, graphics, review management).
The minimum budget starts from 50,000 RUB/month.
Can you skip ASO if your app is already popular?
No. Even top apps (e.g., "Sberbank" or "Yandex.Food") constantly optimize their metadata.
Without ASO:
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Competitors will hijack your search queries.
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Conversion rates will drop due to outdated screenshots.
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Ratings will decline without active review management.
Conclusion: ASO is not a one-time setup but part of a long-term marketing strategy.
Write in
Телеграм
Head of ASO Department
We’ll make your app skyrocket in growth! 🚀
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IT-Agency, 2004–2024
ИНН 7713039733
г. Москва, Пресненская набережная, д. 12. Москва-Сити, башня «Федерация-Восток», 37 этаж. Деловой центр «Worknation»
